Lesson 7 - Random Word / Image Association

An idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.


When to use it???

Use it to stimulate open and divergent thinking and seek creative new ideas.

Use it to re-ignite creative thinking when you are running out of ideas.

Use it to get people out of a rut when their thinking is still rather conventional.

How to use it???

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. You can do this in a number of ways, including:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.
• Select a word from a prepared list of evocative words (fire, child, brick, sausage, etc.)

Good random words are (a) evocative and (b) nothing to do with the problem being considered. Ambiguity also helps. Nouns are usually best, but verbs and adjectives can also be used effectively.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous (this is creativity, not an exam!).

When working with a group of people, you can write these down on a flipchart as people call them out. It can be useful (but not necessary) to leave a space after each associate for use in stage 3.

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page.

If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

How it works???
Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.

Exercise : Analogy

Create a passage / writing that describe the concept of " Love " with this picture.

Loving you is very wild,

You give me that funny feeling in my tummy,

baby, i wanna try,

the more i eat, the more i hot.

You so sexy.

Create a passage / writing that describe the concept of " Life " with this picture.

Our life must like a candles,

Burn ourselves to light up others,

this is the way of our life.

Mortal and Pestle Vs Man and Woman

Mortal and Pestle is like a man and woman,

they made for each other , they live for each other.

They are perfect,

to a love orchestrated by God.

Ice cream Vs Pain

The Moments when I have you,

The Moments that bring happiness,

that lead two souls together.

The Moments you fill my body,

The Moments that bring antipathy,

that lead two souls separate.

Exercise : How merges go wrong ??

Choose two different animals, combine and merge their characteristic together to make an new animal that people didn't see it before. Draw a picture for it. The chosen animals must be the animals that can't live when they stay together. Explain for it.

a snake head with a cock body, how the snake hunt it food?

A fish head with a worm body, how it swim in the water?

Exercise : Juxtaposition

This week Exercise is about juxtaposition

Step 1: Choose three pairs of number between 00 and 99.

I have choose 00 , 21 , and 89.

Step 2 :  Replace the number with the certain object which have been given as below.

 

00-Fly Head

21-Lightning & Water

89-Oil & Rain

Step 3: create a sentences using those word

             1. Ali fly over a worm's head.

             2. There was a lightning, when i were swimming in the water.

             3. After a heavy rain, there got a lot of oil on the ground.

Step 4: draw an image from the sentences represent.

Ali fly over a worm's head.

There was a lightning, when i were swimming in the water.

After a heavy rain, there got a lot of oil on the ground.

Step5: draw an direct image from the combination of the word meant.      

1)FLYHEAD

2)LIGHTNINGWATER

3)OILRAIN

FLYHEAD

LIGHTNINGWATER

OILRAIN

Lesson 5 and 6-Juxtaposition

Juxtaposition

Juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposition two objects or words next to each other, human brain will associate or transfer meaning.
A placing or being placed in nearness or contiguity, or side by side as a juxtaposition of words.


Example : 
 <<----unfamiliar
             Aim : ( cute )

<<---familiar

--> The act of juxtaposing is to place two objects or word next to each other. When 2 things post side by side, your brain try to figure what is the relationship between these two?

--> What automatically happen is that there is transferences of meaning. Usually from something familiar to something less familiar. ( What is the relationship? Or the meaning or the similarities? )

Categories of Analogies:

1. Logical Analogies 

    Which use similarities subject in the design, structure or function of to connect back to the subject.

2. Affective Analogies

    The emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic                

    of a person. 

      Love is like riding a rollercoaster….

       There are ups and downs in a rollercoaster ride, just like 

       love if we get through the ride we might just return for 

       another !!

                         

Visual Puns

Creating an artwork in which several visual forms which look alike are connected and combined so as to bring out two or more possible meaning.

A visual pun is a pun involving an image or images (in addition to or instead of language).

Visual puns in which the image is at odds with the inscription are common in Dutch gable stones as well as in cartoons such as Lost Consonants or The Far Side. European heraldry contains the technique of canting arms, which can be considered punning.

Analogy ----> Metaphor

                /

                L-->  Similes

Metaphor is a concept of understanding one thing in terms of another. A metaphor is a figure of speech  that constructs an analogy between two things or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels".

Metaphor also denotes rhetorical figures of speech that achieve their effects via association, comparison or resemblance. (e.g : antithesis, hyperbole, metonymy and simile, which are all type of metaphor)

Similes is a figure of speech that indirectly compares two different things by employing the words "like", "as", or "than". Even though similes and metaphors are both forms of comparison, similes indirectly compare the two ideas and allow them to remain distinct in spite of their similarities, whereas metaphors compare two things directly. For instance, a simile that compares a person with a bullet would go as follows: "Chris was a record-setting runner and as fast as a speeding bullet." A metaphor might read something like, "When Chris ran, he was a speeding bullet racing along the track."

A mnemonic for a simile is that "a simile is similar or alike."

Analogy (from Greek "ἀναλογία" – analogia, "proportion") is a cognitive process of transferring information or meaning from a particular subject (the analogue or source) to another particular subject (the target), and a linguistic expression corresponding to such a process. In a narrower sense, analogy is an inference or an argument from one particular to another particular, as opposed to deduction, induction, and abduction, where at least one of the premises or the conclusion is general. The word analogy can also refer to the relation between the source and the target themselves, which is often, though not necessarily, asimilarity, as in the biological notion of analogy.

Analogy plays a significant role in problem solving, decision making, perception, memory, creativity, emotion, explanation and communication. It lies behind basic tasks such as the identification of places, objects and people, for example, in face perception and facial recognition systems. It has been argued that analogy is "the core of cognition".Specific analogical language comprises exemplification, comparisons, metaphors, similes, allegories, and parables, but not metonymy. Phrases like and so on, and the like,as if, and the very word like also rely on an analogical understanding by the receiver of a message including them. Analogy is important not only in ordinary language andcommon sense (where proverbs and idioms give many examples of its application) but also in science, philosophy and the humanities. The concepts of association, comparison, correspondence, mathematical and morphological homology, homomorphism, iconicity, isomorphism, metaphor, resemblance, and similarity are closely related to analogy. In cognitive linguistics, the notion of conceptual metaphor may be equivalent to that of analogy.

Analogy has been studied and discussed since classical antiquity by philosophers, scientists and lawyers. The last few decades have shown a renewed interest in analogy, most notable in cognitive science.

In class exercise : Mind map about friend

Today, we had been asking to draw a mind map for our friend and also create a avatar for the friend chosen based on the mind map created. Here is my avatar drew by Kenny :

My Avatar

Exercise : Mortal and Pestle

A mortar and pestle?

A mortar and pestle is a tool used to crush, grind, and mix solid substances (trituration). The pestle is a heavy bat-shaped object, the end of which is used for crushing and grinding. The mortar is a bowl, typically made of hard wood, marble, clay, or stone. The substance to be ground is placed in the mortar and ground, crushed or mixed with the pestle.

Mortar and pestle can be use as :

- medical use

- food preparation 

I have chosen WEAPON, MARRIED AND MONK.

Married

Monk

Weapon

Lesson 3 & 4 Mind Mapping

Mind Map

Mind mapping, introduced by Tony Buzan. A creative Mind Map is able to stimulate and create interest to the individual and also to the viewer.

Method Creative Thinking: Logical and Associated mind map Technique

-Logical Mind Map

 directly connected to stereotypes.

-Associated Mind Map

 able to generate random words and also how the links between words.

-Logical Mind Maps & Stereotypes

 have to understand what a stereotype is.

Definitions of Stereotype

1. A conventional, formulaic, and oversimplified conception, opinion, or image.
2. One that is regarded as embodying or conforming to a set image or type.
3. Printing. A metal printing plate cast from a matrix molded from a raised printing surface, such as type.

Example: Logical Mind Map

Rules of Logical Mind Mapping

• Always have your SUBJECT in the center of the page.
• Make the subject more dominant.
• Decide on the main categories.
• Try to have different categories.
• Try to use drawing or images to more interesting.
• Idea should be shaped like the roots of a tree.
• It is OK to repeat words or even interlink certain words.

Benefit of Logical Mind Mapping Technique

• It is concise way of listening and categorizing a mass of information.
• The word will help trigger memories and reduce the amount of note taking.
• More interesting. 

Mind Maps are also useful for:

• Summarizing information.
• Consolidating information from different research sources.
• Thinking through complex problems.
• Presenting information in a format that shows the overall structure of your subject. ----- [http://www.mindtools.com/pages/article/newISS_01.htm]

There are three types of Mind map

1. Logical mind map
2. Associated mind map
3. Logical mind map & Stereotypes

Definition Of Stereotypes 

~ A conventional, formula, and oversimplify conception, opinion, or image.

Rule of Logical mind map

- always have your subject in the center of the page.

- try to make the object more dominant than the other.